The cost-benefit analysis of providing quality goods and services at affordable prices is multi-faceted. Firstly, it establishes trust and loyalty among customers, leading to repeat purchases and positive word-of-mouth recommendations. Secondly, it allows businesses to tap into a larger customer base by making their products accessible to a wider audience.

Furthermore, directly engaging with the factory adds another layer of value. By cutting out intermediaries, businesses can reduce costs associated with distribution and markup, which are often passed on to customers.

Moreover, offering quality goods and services at affordable prices fosters customer satisfaction, which in turn can lead to increased customer retention and brand reputation. Studies have shown that customers are more likely to choose products or services that offer a balance between quality and affordability (Pires et al., 2019).